Merlini Established New Underwater-World-Record
David Merlini performs stunt at opening-night party
Munich, October 14, 2008. SevenOne International presents Hungarian escape artist David Merlini and markets the outstanding performances of the 30-year-old to international TV channels. Yesterday, David Merlini has left audiences spellbound when he set up a new underwater-world-record at the MIPCOM Opening Cocktail at the Majestic Hotel in Cannes. Merlini held his breath for a spectacular 20 minutes and 39 seconds, breaking the previous record of 17m and 19s. Before the casing was smashed, leaving Merlini to stumble to the ground, blood poured from his arm. The new record has been verified by the “Guinness World of Records”. Uri Geller provided mental support.
Whether spending 33 hours frozen in ice while restrained, strapped in a straitjacket under a speeding helicopter, or trapped in a burning car and dropped 300 feet, Merlini has taken the craft of mystification and escapology to a new and extreme level. In 2005 Merlini had himself shot into the sky in a rocket – a scud missile – escaping by parachute just seconds before the rocket exploded.
Said Jens Richter, Managing Director of SevenOne International: “All of David Merlini’s performances are truly spectacular. They astonish and thrill people all over the world. We’ll work with him and TV stations to develop concepts targeting specific audiences, and market his shows in effective ways for the media.”
You can order footage material from yesterdays underwater-world-record with David Merlini. Please contact sales@SevenOneInternational.com .
David Merlini was discovered by Uri Geller, whose own show “The Successor” (“The next Uri Geller”) is already a huge success in countries worldwide, including the US (NBC), Canada (CTV), Australia (Nine Network), Iceland (365), Turkey (Star TV), Hungary (TV 2), the Netherlands (SBS 6) and all over Pan-Latin America (ANE). On ProSieben, the show drew an average market share of 17.3 percent, and a second season is planned for next spring. And last Friday, October 10th, Uri Geller celebrated the final episode on TV Channel Russia – “Fenomen” was the first live show ever aired on TV Channel Russia. Originally, the format came from Israel, where the TV station Keshet earned an average market share of 50 percent – the highest audience share of any TV show in the history of Israeli TV. Uri Geller is also presenting a new live prime time show for ProSieben („Uri Geller live – Ufos & Aliens: Das unglaubliche TV-Experiment“), on Saturday, 15th November.
SevenOne International is the international programming sales company of the ProSiebenSat.1 Group, one of the largest pan-European media corporations, which owns 26 free TV channels and 24 pay TV channels in 13 countries. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and miniseries, as well as magazine shows and light entertainment concepts. It also markets and co-finances programming made by third-party providers. It is headquartered in the Munich suburb of Unterföhring, and managed by Jens Richter.
Referentin Unternehmenskommunikation / Corporate Communications
ProSiebenSat.1 Media AG
Phone: +49 89 9507 1199
Fax: +49 89 9507 91199
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“Uri Geller gave an absolutely resonating talk on his life and career. He had every single magician in the room on the edge of their seats trying to digest as much information as they could. Uri emphasized that the path to frame is through uniqueness and charisma and that professional entertainers must be creative in their pursuits of success and never shy away from publicity.”
Tannens Magic Blog
“The man is a natural magician. He does everything with great care, meticulous misdirection and flawless instinct. The nails are real, the keys are really borrowed, the envelopes are actually sealed, there are no stooges, there are no secret radio devices and there are no props from the magic catalogues.”
James Randi (In an open letter to Abracadabra Magazine)
Sir Elton John
“Eternity is down the hall And you sit there bending spoons In your mind, in your mind”
“I Have watched Uri Geller… I have seen that so I am a believer. It was my house key and the only way I would be able to use it is get a hammer and beat it out back flat again.”
“Better than watching Geller bending silver spoons, better than witnessing new born nebulae’s in bloom”