Uri Helps Kellogg’s With Their Biggest Ever On-Pack Promotion Campaign
Uri was asked by Kelloggs to help to launch their new personalised spoon on-pack promotion campaign, which is Kellogg’s largest ever on-pack promotion campaign, and allows customers to design their own personalised spoon on the Kellogg’s Spoon Workshop. The campaign will feature on around 120 million boxes of cereal in 32 European countries!
As part of Uri’s involvement in the campaign, Uri lead a spoon bending master class in London, in which he showed members of the public how to use the amazing power of the mind to bend a spoon.
For more information see the article on PR Week
The Kellogg’s design team also created a ‘throne of spoons’, which was inspired by the iron throne from the hit series Game of Thrones. The throne was built using over 2000 spoons, including some spoons provided by Uri which previously belonged to celebrity friends including John Lennon, Mick Jagger and Elizabeth Taylor.
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“There is no spoon!”
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“Uri Geller gave an absolutely resonating talk on his life and career. He had every single magician in the room on the edge of their seats trying to digest as much information as they could. Uri emphasized that the path to frame is through uniqueness and charisma and that professional entertainers must be creative in their pursuits of success and never shy away from publicity.”
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“The man is a natural magician. He does everything with great care, meticulous misdirection and flawless instinct. The nails are real, the keys are really borrowed, the envelopes are actually sealed, there are no stooges, there are no secret radio devices and there are no props from the magic catalogues.”
James Randi (In an open letter to Abracadabra Magazine)
Sir Elton John
“Eternity is down the hall And you sit there bending spoons In your mind, in your mind”
“I Have watched Uri Geller… I have seen that so I am a believer. It was my house key and the only way I would be able to use it is get a hammer and beat it out back flat again.”
“Better than watching Geller bending silver spoons, better than witnessing new born nebulae’s in bloom”